- Is apparently something you buy!

In my urge to find a way to get to Antarctica I talked to many different tour agencies, and one of them asked if I could help them looking at their digital presence and since I´m just hanging around here waiting for my ship to leave on Sunday I couldn´t think of a better way to spend my time.

To my surprise he showed me how he had been running blackhat SEO, bought likes, creating fake reviews ect… but he talked about it in a very natural way, and ensured me that this was totally normal around here!!

So for the first time I really didn’t know how to advice about a digital presence, but I learned a little about SoMe in Argentina! It’s simply the wild west! Well Argentina is in generel suffering from coruption and fraud and it looks like it also had its influence on social media.

But hey – the office had a nice view.